Towards a creative learning environment in higher education for business majors

Abstract

With the great development and accelerated of business sector, business schools are facing growing gap between their educational outputs and requirements of the business sector.  This is due to the limitations of traditional education to keep up with the evolution of the business and its needs. This study presents a proposal of a radical shift in educational process of business education to be a problem-based learning through practice and solving dilemmas and case studies in the business sector instead of lecture and teaching system.  Problem based learning is considered to be the most innovative instructional method conceived in the history of education. Since business management activities depend on resolving issues and problems faced by business daily work such planning, financing, producing, resourcing, and marketing, the use of problem-based learning and case studies style represents a quantum leap in the style of business education that will link theoretical learning in practice.  This can be supported through the establishment of university services business that holds operational business services in the best interest of universities and their various business schools, departments and students.