The Role of Manufacturing Strategy in Interpreting the Relationship Between Competitive Strategies and Business Performance "An Empirical Study on the Food Industry Sector in Alexandria Governorate"

Abstract

This study aims to identify the role of the manufacturing strategy as an intermediate variable in interpreting the relationship between competitive strategy and business performance. This study was conducted on a number of industrial organizations working in the food industry sector in Alexandria governorate. To achieve study objectives, four hypotheses were developed, A survey Questionnaire developed by the researcher to collect the initial data. Based on Cronbach Alfa Index has confirmed the reliability of the variables measurements that used. Using the method of CFA, and SEM to test the model and study hypotheses. The study found that: 1- there is a positive impact of the strategy of manufacturing and competitive strategy on the performance of business in the industrial organizations under study, 2- The strategy of manufacturing as a mediating variable plays a role in interpreting the relationship between competitive strategy and business performance.