The Internet has become just a vital part of the contemporary social life. It has gained importance in tourism sectors and institutions since it has served as a means to reach people who are interested and to influence their attitudes and behavior towards tourist sites. This research intended to identify the role of e-marketing in the developing attitudes of Internet users to tourist sites in Saudi Arabia. The research aimed also to explore the e-marketing mix: electronic service, cost, promotion, website, the accuracy of the information, payment, and personalization. The paper reviewed the previous studies of the electronic marketing of tourism, and worked on and developed a tool for field data collection which has given acceptable Validity and Reliability indicators. The research has been carried out with 478 participants (Internet users) chosen from various regions of the Kingdom. This paper presents methods to improve the role of e-marketing attitudes on Internet users in relation to tourism and through touching the needs and desires of tourists and its impact on the design of the website. The results of the research indicated that the level of using e-marketing towards the tourist sites in Saudi Arabia has increased, the attitudes of Internet users to tourist sites in Saudi Arabia were positive, and the dimensions of the e-marketing mix (e-service, price, promotion, website, the accuracy of the information, and payment) have impacted on Internet users’ attitudes towards the tourist sites in Saudi Arabia.

Service quality, informed by a detailed understanding of students’ needs and demands, has become an increasingly important concept in the marketing of higher educational institutions worldwide. Currently, however, the Saudi higher education sector, which has grown rapidly since its formal inception in 1975, is receiving criticism that its teaching provision is inadequate and its research output limited. To throw light on this situation, and remedy to some extent the dearth of extant research in this area, this paper examines Saudi students’ satisfaction with the quality of various aspects of their university experience and the relationship of those aspects to their perceived learning outcomes, by means of a survey based on the SERVQUAL model carried out among 364 students attending 5 universities in Saudi Arabia. Among the findings, it was discovered that although instructor characteristics, course content and classroom environment influenced students’ perceived learning outcomes to a similar degree, only instructor and classroom environment influenced student satisfaction; course content was seen as less important than either, albeit the curricula offered for humanities subjects were generally perceived as more satisfactory in terms of primary knowledge provided than those offered for sciences. Satisfaction ratings were lowest for instructors and for the notion that, given the choice of repeating their studies, respondents would choose the same university. These latter results in particular suggest that at least some of the criticism leveled at Saudi universities may be valid, and that there is much the universities can do to improve their service quality and thus attract more students.

The study aimed to investigate the impact of effectiveness of performance appraisal system on employees' performance. This is ascribed to the fact that the approach of performance appraisal is one of the administrative approaches in the field of human resources management. This approach may be used to improve performance, productivity, satisfaction of employee and customer and increasing organizational efficiency. Reaching the main aim of the study required a review of the previous studies, and three questions were examined. A survey was conducted on a study sample comprising the employee in all levels of management in private sector companies, Riyadh, which total (420) employees.The study employed descriptive research and statistical analysis methodologies, including desk and field research to acquire data through the survey, which constituted the primary data source. The study used the necessary tests to measure the validity and reliability of the study.After the testing of the study questions, the results showed that there is a relationship between effectiveness of performance appraisal system and employees' performance. Based on these results, certain recommendations were suggested.

The study aimed to identify the information technology characteristics availability, and its impact on services banking quality. A questionnaire was developed for the purpose of collecting the data, and distributed to a sample of banking employees in the city of Judah, which consisted of (418) element, the total number of valid questionnaires retrieved and analyzed was (336). The rate of response was (80.4%). Frequencies was used to describe the sample characteristics, multiple regression analysis was used to test the suggested model validity, as well as stepwise regression analysis to test the entry of independent variables in the equation to predict dependent variable. Findings indicate a High level perception of information technology characteristics, dimensions of banking services quality, also, the study indicates that there a Significant impact of the information technology characteristics dimension on the quality of banking services, as it explains (48.7%) of the variance in the banking services quality. The study recommended the surveyed banks to promote and pay much attention to the characteristics of information technology, because of their impact in improving performance, increase the employee satisfaction, and improve the banking services quality.