The Role of Cooperative Orientation Towards Clients in Achieving Competitive Advantages of Logistical Services Suppliers An Empirical Study of the Logistics Services Sector in Egypt

Abstract

The aim of this study is to identify the role of cooperative orientation towards customers in achieving the competitive advantage of logistics suppliers. As well as to identify the role of mediator practiced the effectiveness of cooperation in the previous relationship by applying to companies operating in the field of logistics in Egypt. The study identified the dimensions of the cooperative trend in official cooperation, cooperative commitment, mutual influence and information compatibility, while the competitive advantage of logistics providers was in the low cost advantage, quality advantage, And the advantage of versatility and flexibility of service. In order to achieve this goal, four hypotheses developed. A survey list developed by the researcher to collect the primary data that serves the purpose of the study, and using the Cronbach Alpha method, the parameters of the study variables confirmed. Using the method of modeling structural equations (SEM) to test the hypotheses and the study model, the study concluded that there is a relationship between the cooperative approach towards the customers and the competitive advantage of the logistics service providers in Egypt. The study model was thus validated and accepted.