Using goal programming to select optimal strategies for organizational development

Abstract

The organizational development process is considered a fundamental process for achieving success in higher education institutions, and following strategies for organizational development that do not achieve the satisfaction of its employees lead to the failure of administrative development. The current study adopted the use of programming by objectives to differentiate between organizational developments strategies (Reengineering-Total Quality - Restructuring- Automation). The study relied on the experimental descriptive approach. Applying it to the Islamic University of Madinah based on a scale consisting of five criteria for differentiation (job satisfaction - human resources - nature of business - material costs - awareness and culture within the institution), and in order to trust the proposed scale, the extent of honesty has been verified. Then the scale was applied to a random stratified sample. Descriptive statistical analyzes of the proposed scale criteria were made in order to explore the nature of the responses to the study sample, and the programming by objectives model was applied to choose the strategy Ideal, whose results showed that the automation strategy and the rightsizing strategy are the two best strategies for administrative development.